CRM 7.0 is due to start ramp up on 21 November 2008. There has been some significant enhancements in the following areas:

  • Interaction Centre – Lean Interaction Record and optimization for high-volume use
  • IT Service Desk and Accounting Interaction Centre Scenarios
  • Increased Personalization and Improved UI Tools
  • Marketing -> Loyalty Management and Improved TPM
  • A lot of functionality has been added to CRM Service and includes improved ERP Integration, Advanced Contract Management, Warranty Processes, etc.

For those with access to the Service Marketplace there are more info on ramp up here and some good presentations on SAP CRM 7.0 here.