I stumbled upon Digiata’s site by accident. Have a look at it.

Digiata

It is really simple, nothing flashy… but, it gets the message across.  The content is structured logically and describes the products and services clearly. Â

For each product there is a short and sweet description, that includes the following:

  • What is ProductX?
  • Business needÂ
  • How we solve it
  • 10 Reasons to use ProductX
  • Features
  • RequirementsÂ
  • Screenshots
I don’t know if this was a conscious design decision, but I believe this minimalist approach works. Instead of flooding the visitor with paragraph after paragraph of marketing drivel, a couple of bullet points are provided. This enables the visitor to find what they are looking for quickly, and hopefully contact them if they are interested.
I think there are some lessons here for some of the larger corporate websites.